Nothing Says Home Improvement Quite Like a Naked Man Tumbling Through the Wilderness – Adweek



Adweek

Nothing Says Home Improvement Quite Like a Naked Man Tumbling Through the Wilderness
Adweek
But maybe it isn't so much a problem as an affirmation of existence. In an ad titled "You're alive. Do you remember?", German home improvement chain Hornbach makes its case, using a naked man, an uncomfortable tumble, lots of mud and one strategically …

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